HANDOUT: THE ENGAGEMENT PYRAMID
ENGAGEMENT PYRAMID
| PYRAMID LEVEL top to bottom | ACTIONS | SAMPLE METRICS The contributions of leaders cannot be measured by metrics alone, but you may have qual and quant benchmarks such as: |
|---|---|---|
| 6. LEADING | Leads Others: Engaged becomes the engager; Focuses on training others; Easily confused with staff Organising others, recruiting donors, serving on board | • Group/community leaders • Recruited by leaders |
| 5. OWNING | Ongoing, Collaborative Actions: Major investments of time, money, and social capital often blur; GP = source of passion Publishing about GP campaigns, public speaking, deep volunteer involvement | • Fundraising leaders • Lead Volunteers • NVDA action-takers |
| 4. CONTRIBUTING | Multi-Step Assignments / Actions: Representing significant contribution of time, money, or social capital Joins group, attends event, makes large donation | • Regular donors • Regular volunteers/activists • Content creators |
| 3. ENDORSING | Single-step: or straightforward actions with low risk / investment Signs petition, makes one-time/small donation, shares content | • One time donors • Petition signers • People sharing • Participating in volunteer welcome program |
| 2. FOLLOWING | Agrees to receive info: Provides contact info or subscribes Reading and watching direct Greenpeace | • Email Subscribers (active within last year) • Facebook/Twitter followers • People indicating they want to volunteer with Greenpeace |
| 1. OBSERVING | Interested in cause: aware of Greenpeace; Learning more via friend, DD, media, social media Visits website / social media; attends an event | • Website Traffic • Social mentions • Media impressions • Polling (awareness) |
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