HANDOUT: AUDIENCE – 4 KEY AREAS

WHO THEY ARE?

  • Demographic Information
  • Database Analysis
  • Contact Information

WHAT DO THEY CARE ABOUT?

  • External Market Research
  • Supporter Surveys & Focus Groups
  • Past Behaviour
  • Message Testing

WHAT WILL THEY DO FOR THE CAUSE?

  • Transactional Analysis
  • Past Behaviour
  • Look-a-Likes

WHERE DO WE FIND THEM?

  • Demographic Information
  • Location Mapping
    • Per City, per Venue, per Location

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